So about a few months or so ago, my good friend and uber talented New York fashion photographer Mari J Brooklyn introduced me to her good pal Michael Fernandez. Sir Michael which is what he is known by is a successful designer and artist hailing from Baltimore Maryland via Los Angeles, who finally has ended his path here in Gotham and this gentleman is truly making some waves in the music and fashion scene. I had the pleasure of speaking with him and Mari J as they spoke about the launch of Michael’s music project entitled “The Town”, I was immediately drawn in and impressed by his musical style and visual presence. We then participated in a wonderful photo shoot in New York’s Chinatown neighborhood, featuring Michael’s very own clothing brand CULT as well as some kick-ass Mercura Sunglasses and of course jewelry from the Spring 2012 debut collection of yours truly, Sergio James. We were honored to work with Mari, Michael and the incredible male model Ibrahim Baaith, check out the shoot and promotion video below.
The look of the shoot reminded me of some chic swagged out, china town street gang that just so happens to be models! It was a great day and such a pleasure working with the team and I certainly hope to work with them all again very soon.
Be sure to check out Sir Michael Fernandez and stay updated with all of his endeavours!
Thank you to all the models at U Model Management and of course the ever talented Mr. Ibrahim Baaith.
The Black Nouveau 