Today I am please to welcome singer/songwriter Tunji Alade III to The Black Nouveau. We discuss his love of music, fashion, song writing and his plan to become the next great musical artist.
T.B.N- Welcome Tunji and thank you for taking the time to talk with me!Lets begin with your background, where are you from?
T.A- I am from Houston, Texas. My family is from Lagos, Nigeria, London and Guanajuato, Mexico. I also have family in Virginia and New York City.
T.B.N- Your music is a wonderful mix of sounds and you have a very captivating voice. Was music something that always aroused interest in you? How would you describe your music style?
T.A- Music has always been my first love. I’ve always been attracted to it and it has always been part of my desire, music makes me feel and inspires me. I won my first contest at age seven in a classical music competition. I was a runner-up and won a contest to visit this amusement park called Fame City.
I would describe my musical style as smooth, vibrant, fresh, bold and even raw. I’d say my music ranges from Hip Hop to smooth Rhythm and Blues, Soul, EDM, Acid Jazz and Jungle and House mixes. My music emanates from experiences, breakups to relationships, love and vice versa. I describe my music as a style that is…married to fashion, art and the club lounge experience.
T.B.N- How long have you been singing? Also you write your own music, what sort of challenges do you face when creating a new song?
T.A- I’ve been singing since I was thirteen and writing since I was seventeen. Thinking of a new song is like an idea, I can come up with hundreds of ideas just from the instrumental. People don’t want me to think of a new song, they want to see my live performance; they want to be able to connect with me and get to know me.
T.B.N- Share with us a little about your new album. What was the inspiration behind it?
T.A- My album so far has eight songs. My EP with six songs was just leased through INgrooves Music, the back office of Universal Music Group.
My name is Tunji Alade, and my full name is Tunji Jemi-Alade III. Tungsten Light is sort of an anagram of my name, Tunji Alade. Essentially the tungsten light hue is only visible naturally at magic hour. The inspiration behind my album is to find hints and clues. Fate, paths, and destiny interconnected with people through the human experience and through music.
T.B.N- How do you see yourself and your music evolving within the next few years? What are your long term goals?
T.A- I see myself evolving greatly. They say it is not where you’ve been but where you’re going. Right now, I’m affiliated with a company called Hotbox. Ironically, I see myself with a team that will tell me who that is. I’m not even being sarcastic. Seriously, I hired a manager not long ago and we almost signed a major deal and it sort of fell flat because attorneys from Warner Brothers called my managers office back and said that I am/was with attorney/client privileges. This was not too long ago and when I contacted Warner Brothers Music, no one knew who I was. It was kind of strange submitting my demo and getting calls back from Interscope, Sony then getting word from a manager that I hired saying that Warner Brothers contacted him and told his management office that I am with attorney/client. Having no documents signed, no official contract, no statements that told me it was official, nothing in writing to let me know what was going on was strange.
Even in retrospect for me to think of where I want to be its very clear because I was affiliated with a major studio in 2000. In 2002, my junior year in college, my university pulled me aside and told me that they had officially gotten word that my undergraduate work was created into a music video and was broadcast on national television. Then all of a sudden in 2002, I had a million dollar offer for a property and a random phone call from a broker that told me she handled all my paperwork. Right when I was going to buy a 1.1 million dollar mansion, coincidentally, my off campus apartment flooded as a sick building with a sanitation problem of a flooding toilet; it became difficult and my university would not tell me what company contacted them to verify what company I was working for.
Being an underground artist or ghost writer, I see myself evolving with the right team. I want to formalize my contracts with the right team. I know about business, about knock-offs and the intricacies of trends, being a hot artist or an artist that has the new hairstyle, new digs, new style. And how to strive to for a level above that into a longevity hallmark level. Signing with the right major and formalizing the right deal in the right way so that there is no confusion if it is realistic and that it is literally legitimate. For me, my expectation is to move forward with a team that will give me full creative control and options to work with artists that I respect.
I am not trying to be any artist except me. My music is my voice. My music is married to fashion. I see my shows as being part high energy choreography and part runway show. My followers are affluent heads, people who love fashion, art and commerce. In the next few years, I see my album already published and licensed while working on a second and third follow-up album, acting in feature films and doing business with the most advanced marketing endorsers. I see myself immersed in the business and doing what I love.
T.B.N- Finally, what advice would you give to aspiring singer/songwriters? Was there anyone that you admired growing up that inspired your interest in music, and how?
T.A- I was scouted by a major agency and won a modeling competition at age seventeen in High School and was not allowed to follow my path. I also was not allowed to play a musical instrument growing up. It can be very brutal, move masterfully, don’t let others who don’t care about your goals determine your rate of success. Make it happen.
When I was growing up I admired all kinds of music. I especially loved music in different languages from foreign countries. Then around 2006, music really started speaking to me in a special way, I started to really command on the Piano with a handful of songs I composed. Then, Tunechi came out and my friends started asking me if I could sing. I love music from Coltrane to Davis to Portishead to Massive Attack to Green Day, Niyaz, Maxwell, Timberlake, Timbaland, Alicia Keys, Jay Z and Beyonce. Any Grammy award winning artist or any artist under Berry Gordy or his understudy, Etcetera.
I would like to sincerely thank my good friend Tunji for this interview. Please visit Tunji below and take a listen of his truly unique and original sound.
Thank you all for reading!